Professional Market Intelligence

"What's in it for me"

Do you want to learn instruments that will help you increasing the efficiency and effectiveness of your market research? Have you always wanted to know a holistic approach for Market Intelligence? Would you like to know how a pragmatic market model can be developed?

Then we look forward to getting to the bottom of these and more questions around Market Intelligence with you!

  • Business analysts, strategy managers and knowledge workers with day-to-day strategic Market Intelligence tasks
  • 4 modules of 60-90 minutes each (5 hours on one day)
  • Max. 12 participants
  • The role of Market Intelligence
  • Research methodologies
  • Market models
  • Empathize with customers
  • Discourse and exchange
  • Success factors
  • Tips and tricks to increase your own productivity
  • Practical applications and exercises
  • Templates and tools

Ablauf der virtuellen Session

09:00 - 10:00

Market intelligence: definition and purpose

10:30 - 12:00

Research methods (primary and secondary)

13:00 - 14:00

Market modeling fundamentals

14:30 - 16:00

Case study

Your Learning Partner: Sascha Tagliaferri

Nach der live Session erhalten Sie folgende Unterlagen:

  • Handout
  • Market model template

Unschlüssig? Ihre inhaltlichen Fragen zum Training